Representation and Learning of Social Identities

customer-relationshipWith iterative interactions, we build mental models of others based on (ir)regularities in others’ behavior and prior knowledge. I am interested in the dynamics of reputation formation using insights from computational methods and memory processes (integration, competition, separation) to illuminate more about social interactions and learning. I focus on the cognitive organization of identities and how they flexibly shift with time, context, group membership, social affiliations and how they may inform social problems (e.g., anti-immigrant discourse, racism, prejudice, stereotyping).

Intersubjectivity in Evaluationsconsensus.jpg

When I evaluate a stimulus (e.g., on beauty), agreement in judgment can occur within myself as I rate many stimuli (subjective taste) or with other people rating the same stimulus (shared taste). I am working on statistical measurement methods to quantify the subjectivity or consensus of evaluations across rater demographics (group memberships), stimuli (faces, novel objects, social groups and situations), and their interaction.

Social Judgments of Sexual and Health Behavior in MSM Populations

Current work with Dr. Kai Jonas examines the TruvadaTruvada Whore” phenomenon that appeared after Truvada (a daily pre-exposure prophylaxis pill for HIV prevention) was approved for high risk populations. We examine the moral and social perceptual judgments of those who take the pill in conjunction different styles of sexual behavior, in addition to how these judgments affect others in a contagion-like manner